Corona Sales Decline for First Time in 16 Years

From Advertising Age: "Other Brews May Have Corona Singing Blues"

Corona has long been miles away from the ordinary — and the competition. But for the first time in 16 years, the seemingly unstoppable Mexican import is actually seeing sales decline.

Wall Street analysts and some of Corona’s rivals point to a frothing head of new or reinvigorated brands that appeal to traditional Mexican import drinkers — including Dos Equis, Miller Chill, the forthcoming Bud Light Lime and even Corona’s resurgent sibling Modelo Especial — as creating a more difficult competitive environment than the No. 1 import has previously faced.

A-B last year also launched Landshark Lager, a niche brand that swiped Corona’s longtime Jimmy Buffet tour sponsorship and nosed its way into Mr. Buffett’s Margaritaville restaurant chain.


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