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ChainLeader.com has an interview with the president of CIP Steve Overholt: “Executive Q&A: Hamburger Chain Seeks Paradise”
“It’s a scary time to go out on your own right now,” says Cheeseburger in Paradise President Steve Overholt. But out he goes nonetheless, as the owner of the 34-unit restaurant chain, after leading an investor group that paid Tampa, Fla.-based OSI Restaurant Partners $2 million in September.
President of Cheeseburger in Paradise before the sale, Overholt acknowledges the concept has had its share of ups and downs, particularly concerning an aggressive licensing agreement with Jimmy Buffet’s Margaritaville Holdings, which owns the “Cheeseburger in Paradise” trademark. Today, with a kinder royalty deal in place, Overholt believes the “new company” is primed for profitable growth. In this exclusive interview, he describes how he intends to achieve it.
October 5th, 2009 at 2:45 am
At least you could spell your “idness” partner’s name with two tt’s [ BUFFETT] unless you wanna go to the Buffet and pig out in Vegas. Get the story straight and the copywriter off the Margaritas. Good God oh Mollly which way do I steer for that Cheeseburger in Paradise. I don’t really see any partner that is real who can’t spell his financial partner’s name. Sounds like “Gypsies in the Palace” to me? Any Phriends share my concerns? Hey Snake we need more wine!
October 5th, 2009 at 2:49 am
P.S I can proofread a press release better and at least spell the man’s name right. I am for hire. And I did purposely mean “idness” since silly people can not do “business” or “bidness!”
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October 5th, 2009 at 7:03 pm
Settle down Jen! LOL. It was not Cheeseburger in Paradise who misspelled “Buffett” it was the newspaper.
October 10th, 2009 at 10:13 pm
This is great news and hopefully will open back up in my area of South Central Pennsylvania.
January 17th, 2010 at 12:41 am
“Guess What”, Do you know-it-alls , Know where Mr. Buffett borrowed the Name
“Margaritaville” From? ….and he didn’t even pay any royalties for it. Well Mr.
Copy Write Himself borrowed the Term “Margaritaville” .from the Man Who invented the Salt and Sugar Rimers found behind about every bar in the country. You know, the little round black thing with the pull-out swing sections,
that they use to put the salt on your margarita glasses! When purchased new,
Margaritaville is painted in Gold Letters on the tops of these devices! After it is used a few weeks, the Gold Print washes away-again in Margaritaville!]
(History Lesson Part One)!
( Part Two)!….Idea For Song?…CCR–Creedence Clearwater Revival!
Unquestionably One of America’s Greatest Rock Bands!…The Song in Question Here?…Perhaps is, 1970’s “Lookin’ Out My Back Door”…….
I’ll leave that one for you to decide-what-you-think. A lot of parallels going-on
Here???…We all feed-off of each other, especially in the Creative World!!!
The Bible Tells Us That, “There Is Nothing New Under The Sun”….Perhapes
Mr. Copy Write Should Take A Little Creedence From This………………………..
That’s just my thoughts and I’am sticking to It…………Dick Loudon
March 12th, 2010 at 1:10 pm
Press Releases are my old flame,received a number of great outcomes (and nonetheless getting) from press launch submissions, definitely fastest than article marketing and if achieved accurately -sky is the limit. Regards!