Margaritaville opens today in Atlantic City

From the Courier-Post: “Buffett bets on A.C. – New Margaritaville complex part of massive Resorts Casino renovation

Fran and Rita Schafer drove three hours from Sussex County Thursday to dine in the newest Margaritaville Café, in Resorts Casino Hotel.

The café, along with the other elements of Jimmy Buffett’s Margaritaville complex that span both sides of the boardwalk, got the grand opening treatment from Gov. Chris Christie and other dignitaries.

“We’re retired so we travel full time and we enjoy going to different Margaritaville Cafes,” said Frank Schafer, who raised his children in Vernon. “The first thing I noticed about this was how well thought out this one is with different compartments.”

The $35 million Margaritaville, which supplied 600 new jobs, is one of 14 around the country. It also includes a 160-slot casino, the 5 O’Clock Somewhere Bar, a gift shop and a first-ever coffee shop. Across the boardwalk, the LandShark Bar & Grill sprawls over the beach.

The LandShark, the last component to open its doors, becomes the only beach bar open year round.

“This place is a fun example of what Atlantic City is all about,” Christie said inside the café, whose décor screams palm tree-laden beach.

“I feel renewed enthusiasm. We were presented with an opportunity we never asked for with Superstorm Sandy. We get to hold on to tradition, and hit the reset button to do things differently. New Jersey is back and ready for the summer.”

The complex opens in a resort city in need of a boost.

An article in Atlantic City Weekly: “Preview: Wasting Away in Margaritaville

The new Margaritaville themed complex at Resorts will be rolling out its sandy red carpet for the public at large Memorial Day Weekend.

The Five O’clock Somewhere Bar right by the Boardwalk entrance is already open, along with a gift shop featuring Margaritaville items for sale.

Resorts and Margaritaville hosted a special sneak preview yesterday, May 18, so Parrotheads and members of the media could check out the flip-flop friendly decor, the cheeseburger-in-paradise sliders being passed around and of course the margaritas and LandShark Beer.

My first impression was that the LandShark will be everything it is cracked up to be. The ambiance is perfect for this region, a laid-back fun vibe and a beautiful view of the ocean. It’s got tons of space and multiple entrances to the beach. I can imagine surfers and the rest of the daytime beachgoers walking right from the sand into the inviting decor and grabbing a LandShark brew.

As Jimmy Buffett said when the Margaritaville complex was announced, “Parrotheads will have a place to roost in Atlantic City.”

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