Tradewinds® Kicks Off This Summer With The Sip & Sing Your Way to Paradise™ Campaign
Tradewinds®, a brand inspired by a family tradition of real brewed sweet tea, will give fans a reason to sing this summer by announcing the launch of the Sip & Sing Your Way to Paradise™ tour and karaoke contest. Both initiatives will support the launch of the new Tradewinds® Jimmy Buffett’s Island Tea, a line of tropical-flavored ready-to-drink iced teas now available in select grocery, mass and convenience stores.
The Sip & Sing Tour will follow Jimmy Buffett’s “Workin’ n’ Playin'” concert series this summer and engage with fans through on-site sampling, a karaoke activation, and paradise-worthy giveaways. The nationwide karaoke contest kicked off on Thursday, May 7th at 12:00 AM CT/1:00 AM ET. Fans are encouraged to submit their best rendition of Jimmy’s classic hit song “Cheeseburger in Paradise” at www.tradewindstea.com/jimmybuffett. At the end of the summer, the top 25 finalists will be awarded amazing prizes, including one grand prize trip to Margaritaville’s new flagship luxury resort in Hollywood, FL; two runner-up trips to Las Vegas, NV for a Jimmy Buffett VIP experience; a year supply of Tradewinds® Jimmy Buffett’s Island Tea; and paradise packs filled with goodies for kicking back!