From the Daytona Beach News Journal: “Beginnin’ to boil: Hundreds line up to buy in Margaritaville”
Ormond Beach residents Don and Susan Veatch arrived at 8:20 a.m. Sunday to be first to put a deposit down on a new home at Latitude Margaritaville.
Even though the sales center for the Jimmy Buffett-themed 55-and-older community wasn’t scheduled to open until 9 a.m. Monday, the parking lot on Sunday quickly turned into a party that lasted all night long as more than 200 people wound up camping overnight for the chance to buy one of the first 378 house lots to be made available.
The project’s developers, Minto Communities and Buffett’s Margaritaville Holdings, kept the Monday morning crowd of about 375 in good spirits by erecting canopy tents, lighting and tables, and providing live music, a showing of the movie “Jurassic World,” bottled water, snacks, pizza, and even umbrellas when it started raining.
“I felt like I was 20 again waiting for concert tickets,” said Susan Veatch, 60, who said she and her husband, 62, drove by several times starting Friday night before deciding to show up Sunday morning to stake out their spot in line. She said they were surprised to be first, but said they were soon joined by others.
By the time the sales center officially opened, the developers were already informing those arriving that if they wound up being too late to put a deposit on house lots in the first batch that their names would be placed on a “Paradise Priority List” to be given the first crack when more lots become available.
Bill Bullock, the Minto senior vice president overseeing development of the planned 6,900-home Latitude Margaritaville Daytona Beach community, said he expects the next batch of approximately 60 lots will become available at the start of the new year, with additional allotments of 60 or so lots becoming available every two months after that.
“This first day of sales at Latitude Margaritaville Daytona Beach has been a record setting day for Minto in number of sales in one day,” Bullock said. “People are still coming in now, and we fully expect (Tuesday) will be big as well.”