From the Houston Business Journal: “Houston-area hotel to transform into Texas’ first Margaritaville Resort”
La Torretta Lake Resort & Spa along Lake Conroe, about 55 miles north of downtown Houston, will be transformed into Texas’ first Margaritaville Resort, a Jimmy Buffett-themed concept.
Atlanta-based Songy Highroads and The Wampold Cos. of Baton Rouge, Louisiana, purchased the La Torretta property in Montgomery, according to a press release and a spokesperson. The Plasencia Group represented the seller, the spokeswoman said.
La Torretta has appeared in the top 10 on U.S. News & World Report’s “Best Pool Hotels in the USA” list and was No. 18 on the most recent “Best Texas Resorts” list.
After an extensive renovation, the property will reopen in the third quarter of 2020 as Margaritaville Lake Resort, Lake Conroe, per the release. The property will feature a combined total of 360 guest rooms across the main 20-story hotel tower and the waterfront villas on the lake. The transformation will start as early as this summer, but it was not immediately clear whether all or portions of the property would close during the project.
Two of the existing restaurants will become signature Margaritaville dining concepts: LandShark Bar & Grill and 5 o’Clock Somewhere Bar & Grill. The rest of the property’s features — including an 18-hole golf course, tennis facilities, spa, restaurants, outdoor pools, and 45,000 square feet of indoor/outdoor meeting space — also will be refreshed.
“The Margaritaville lifestyle brand is one of the hottest in the country, and Texas is a prime market for it,” SHR COO Todd Nocerini said in the release. “The fact that the lakefront resort is an easy drive for residents of the state’s four largest markets only adds to the excitement and potential pool of guests.”