From PR Newswire: “Jimmy Buffett and Surterra Wellness Launch Cannabis Brand, Coral Reefer”
Surterra Wellness (Surterra), one of the nation’s fastest growing health and wellness companies, will officially kick-off the national launch of the Coral Reefer™ cannabis brand, a range of wellness-focused cannabis products and lifestyle merchandise, in Florida on April 19. The highly anticipated Coral Reefer brand will initially be exclusively distributed through the more than 20 Surterra Wellness Centers located in most major cities throughout Florida, and will roll-out in other states, including California and Nevada, by mid-summer 2019.
“It never dawned on me that Coral Reefer would be anything other than a cool name for a tropical band born out of the Key West lifestyle in the mid-70s,” singer, songwriter and best-selling author, Jimmy Buffett said. “But life is supposed to be about having fun and staying healthy enough to enjoy it. I think Coral Reefer will help a lot of folks do that.”
Surterra Wellness developed Coral Reefer in collaboration with Jimmy Buffett and the Coral Reefer team based on a landmark global licensing deal. The new Coral Reefer cannabis brand aims to enhance peoples’ lives while representing the carefree, relaxed roots of Key West. The launch of Coral Reefer represents a new approach of bringing cannabis and lifestyle products to consumers through an exclusive collaboration with an established, iconic, global brand.
“Launching Coral Reefer marks another exciting and transformative milestone for Surterra Wellness in a period of rapid growth,” said Surterra Chairman and CEO William “Beau” Wrigley, Jr. “The Coral Reefer brand reflects our intention to give consumers access to high-quality wellness and cannabis-based products through best-in-class partnerships with people and organizations that reflect our standards and values. Jimmy and his team share our commitment to quality and the belief that individuals can find personal wellness through the relief enhancing benefits and healing properties of cannabis.”
At launch, Coral Reefer will offer a selection of cannabis-based product formulas available in both disposable and reusable battery vaporizer formats and branded merchandise, including hats and t-shirts. The uniquely designed vape pen called the TideRider™ embodies the spirit of the brand with a sleek surfboard design, variable temperature controls and advanced ceramic coil technology for a clean and consistent vaping experience. All branded products feature the new signature Coral Reefer logo, a distinctive tropical design and Key West-inspired colors.
Later this year, the Coral Reefer brand plans to extend its product line to include edibles, topicals, pre-rolls, and CBD only formulas, inspired by tropical summer days. The expanded product selection will provide alternative ways to access the beneficial effects of cannabis, offering even more ways to unwind, relax and de-stress.
For more information on Coral Reefer products, please visit www.CoralReefer.com.