Margaritaville’s Competive Edge

From Travel Pulse: “Margaritaville CEO on Hotel Brand’s Competitive Edge

In an age when lifestyle hotels are all the rage, the CEO of Margaritaville Holdings, the company that manages the Margaritaville hotel brand, believes the company has a considerable edge over the competition.

“Margaritaville is about a lifestyle, and we’re providing that lifestyle through the hotel experience,” said John Cohlan. “I like to say that the soundtrack of family vacations for the last 30 years has tended to be our music. When you come to Margaritaville you’re walking into a way of life that you are familiar with – which is why you’re going there.”

From Cohlan’s point of view, the $170 million Margaritaville Hollywood Beach Resort, which is set to make its debut in October, serves as a case in point. “To me, it’s the most iconic project we’ve done in 20 years,” he said, adding that the Broward County, Fla. 17-story property will four pools, a FlowRider Double and a considerable number of branded food and beverage outlets, including the License to Chill Bar and the 5 o’Clock Somewhere Bar & Grill.

While Margaritaville, the brainchild of singer-songwriter Jimmy Buffett, can trace its roots back to 1987 with the opening of a restaurant in Key West, the company is a relative newcomer to the hotel business.

The first Margaritaville debuted 2010 with the opening of the Margaritaville Beach Hotel in Pensacola, Fla. The Margaritaville Resort Casino debuted in Bossier, La., in 2013, and the Margaritaville Island Hotel opened in Pigeon Forge, Tenn., in 2014.

Margaritaville is also dipping its toes into the vacation ownership business through a partnership with Wyndham, with plans for Margaritaville Vacation Club timeshare properties in St. Thomas and Puerto Rico. “It’s the only time Wyndham has used another brand to create a vacation club that’s part of the Wyndham system,” said Cohlan.

The type of traveler attracted to Margaritaville hotels is equally broad. “Our guests are people who love the idea of tropical escapism – anybody who enjoys the beach or warm weather,” he said. “Our three existing hotels are doing very, very well and we have hopes for Margaritaville Hollywood.”

Cohlan added that further expansion plans are underway. “We’ll be announcing another major project in the U.S. soon,” Cohlan said.

Reservations for Margaritaville Hollywood Beach Resort are now available

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Margaritaville Isla Nublar

Jurassic World Released Today

The movie “Jurassic World” comes out today. Jimmy Buffett’s Margaritaville Isla Nublar is featured in some of the scenes of the movie .

Steven Spielberg returns to executive produce the long-awaited next installment of his groundbreaking Jurassic Park series, Jurassic World. Frank Marshall and Patrick Crowley join the team as producers. Located off the coast of Costa Rica, the Jurassic World luxury resort provides a habitat for an array of genetically engineered dinosaurs, including the vicious and intelligent Indominus rex. When the massive creature escapes, it sets off a chain reaction that causes the other dinos to run amok. Now, it’s up to a former military man and animal expert (Chris Pratt) to use his special skills to save two young boys and the rest of the guests from an all-out, prehistoric assault.

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New Orleans Margaritaville to open in new location

From WWL-TV: “Margaritaville on Decatur St. not closing, just moving

It appears a story that Margaritaville New Orleans would close is erroneous, as a spokesperson for the businesses says that the club will move instead of closing.

The Jimmy Buffett-themed restaurant, bar and live music venue will move from its current address at 1104 Decatur Street to a new unnamed location on upper Decatur.

“We will always have a presence in the city that gave Jimmy his start. Margaritaville has had an awesome 22-year run on Decatur Street and we are not done yet,” said Bret Brown, Margaritaville’s Director of Domestic Operations. “We have made the decision to vacate our current location on lower Decatur before completion of our new property in the interest of making way for another namesake live music venue, BB King’s, to become the next tenant at the historic Storyville Music Hall location.”

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New Orleans Margaritaville to close June 30th

From NolaDefender.com: “Decatur’s Margaritaville to Close, B.B. King’s In

Tourists will soon stop looking for their lost shaker of salt on lower Decatur Street. Jimmy Buffet’s Margaritaville at Storyville is set close its doors on June 30. A B.B. King’s Blues Club is slated to take over the space.

Several employees of Margaritaville told NoDef that staff were informed of the closure at a meeting on Wednesday (6.03) morning. A visit to the establishment confirmed the story. Calls to management were not returned. No cause for the closing was provided; some people say that there was a woman to blame, but NoDef suspects that it was their own fault.

A B.B. King’s Blues Club will occupy the space with an expected opening in mid to late fall. Tommy Peters, President of B.B. King’s says that comapny spent nearly 15 years searching for a NOLA location before finding the Decaur St. spot.

The trop-rock mecca occupied the space at 1104 Decatur Street since the early 90’s. Local musicians such as Cocoa Robichaux and Colin Lake played many of their early gigs at the venue. Last year, the adjacent Margaritaville gift shop closed, a move that was attributed to a rent increase.

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Margaritaville Vacation Club St Thomas

St Thomas Margaritaville Vacation Club

From PRLog: “A Preview of the new St Thomas Margaritaville

Behind the laid-back theme of island tunes and lazy afternoons are a team of perfectionists that are working around the clock to finish the St Thomas Margaritaville Vacation Club, a partnership between Wyndham St Thomas Development LLC and Jimmy Buffett.

Formerly the Renaissance Grand Beach Palace, Wyndham has been engaged in a more than $100M renovation and modernization program that reinvents the resort as a 262 unit Margaritaville themed resort. While guests will experience a relaxed and carefree atmosphere, behind the scenes architects and builders take the task of shaping the experience very seriously.

Archiform 3D, an international company that specializes in shaping new property developments, was engaged in October last year to assist, combining the architectural and landscape designs to show everyone where the project is heading. 3D renderings were initially produced and the refinement process began, shaping each part to perfection, working around established trees and saving what could have been a small fortune in on-site experiments. A virtual tour was later produced, allowing potential buyers into the Vacation Club to tour what is essentially the heart of the experience.

The tour takes viewers past the “5 o’clock somewhere bar”, the swimming pool and the “LandShark Beach Bar”. Wyndham started booking guests in March and are due to open next month, but if you cant wait until then check out Archiform 3D’s online virtual tour.

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Buffett performs at Everglades Action Day rally

From the Miami Herald: “Jimmy Buffett rallies parrotheads for U.S. Sugar land purchase

With musician Jimmy Buffett singing about “changes in latitudes” Tuesday outside Florida’s Capitol, proponents of buying Everglades land from U.S. Sugar Corp. hope in the next few weeks to change the attitudes of lawmakers opposed to the deal.

Introduced by Miami Herald columnist and novelist Carl Hiaasen, Buffett played a 25-minute mid-day acoustic set as part of an Everglades Day rally that attracted more than 500 people to the Capitol courtyard.

“What would Skink do?” Buffett asked the crowd in reference to the fictional former Florida Gov. Clinton Tyree, who appears as a wild hermit known as Skink in a number Hiaasen’s novels.

“He’d do the right thing,” Buffett answered his own question. “Governor. Legislature. Do the right thing. … We want to preserve our water. We want to save our swamp. And we want to have a future for our children in Florida.”

A video is available on Youtube

Songs that Buffett played: “Changes in Latitudes, Changes in Attitudes”, “Migration”, “Cheeseburger in Paradise”, “Growing Older But Not Up”, “Floridays”, and “Margaritaville”

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5 O’Clock Somewhere Bar opens on Norwegian

From USA Today: “Norwegian opens first Jimmy Buffett-themed bar

Norwegian Cruise Line has opened its first 5 O’Clock Somewhere Bar on the Norwegian Star, installed along with a number of other improvements in a recent dry dock.

The 5 O’Clock Somewhere Bar is the fruit of a partnership with entertainer Jimmy Buffett, who has other such bars on land. The one aboard Norwegian Star will be the first at sea.

The Buffett-inspired bar will serve signature margaritas and “boat drinks” such as the “Who’s to Blame Margarita,” along with LandShark Lagers and more. The bar will also have nightly live musical performances.

Another 5 O’Clock Somewhere Bar is being installed on the new Norwegian Escape coming to Miami in the fall. Margaritaville Holdings LLC and Norwegian Cruise Line are also building a Margaritaville resort on Harvest Cay, in Belize and on Great Stirrup Cay in the Bahamas.

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