Margaritaville Salsa Line Coming Soon

The Detroit Free Press has an article about the new Margaritaville Salsa line: Margaritaville joins the mix – Ferndale firm branches out with Buffett’s line of food

As Jimmy Buffett hits the stage tonight at the DTE Energy Music Theatre in Clarkston, a new line of his Margaritaville salsa is hitting stores.

Garden Fresh Gourmet in Ferndale signed a deal in December to be the exclusive producer and distributor of Buffett’s Margaritaville Foods’ new line of salsa, guacamole, hummus, tortilla chips and dips.

The company will produce 17 Margaritaville products, including four varieties of salsa. The company produces 22 types of Garden Fresh salsa.

Margaritaville is a $440-million brand, Zilko said. Margaritaville Foods was launched four years ago as the consumer and packaged goods division of Margaritaville Enterprise LLC, based in Orlando. Inspired by the Buffett song of the same name, Margaritaville Foods also sells frozen seafood, beer, tequila and margarita mix.

Buffett’s Honolulu Restaurant to Open in November

The Honolulu Advertiser has an article on the one year anniversary of Don Ho’s death: “Hawaii marks year after Don Ho’s death … Singer’s widow, children at odds; showroom, restaurant change, too

Since Don Ho’s death, one year ago tomorrow, his showroom has gone dark, and soon will become home to a new venue named for another celebrity. His former crew at the Hoku Hale has scattered. Family members have split over the future of his estate, and a court case is pending.

The Ho showroom space, called the Hoku Hale, on the lobby level of the Ohana Waikiki Beachcomber Hotel, is being transformed and incorporated into Jimmy Buffett’s at the Beachcomber, a new restaurant and club scheduled to open in November. The 22,000-square-foot restaurant also will take over the space once occupied by a “Blue Hawai’i” Elvis impersonator show next door and a lobby restaurant. Continuing in Ho’s tradition, there will be entertainment with the food service.

Jimmy Buffett announced on Radio Margaritaville during the Glendale show that he will be ending this year’s tour in Honolulu (probably around the same time that the new restaurant will be opening).

Corona Sales Decline for First Time in 16 Years

From Advertising Age: "Other Brews May Have Corona Singing Blues"

Corona has long been miles away from the ordinary — and the competition. But for the first time in 16 years, the seemingly unstoppable Mexican import is actually seeing sales decline.

Wall Street analysts and some of Corona’s rivals point to a frothing head of new or reinvigorated brands that appeal to traditional Mexican import drinkers — including Dos Equis, Miller Chill, the forthcoming Bud Light Lime and even Corona’s resurgent sibling Modelo Especial — as creating a more difficult competitive environment than the No. 1 import has previously faced.

A-B last year also launched Landshark Lager, a niche brand that swiped Corona’s longtime Jimmy Buffet tour sponsorship and nosed its way into Mr. Buffett’s Margaritaville restaurant chain.

New Margaritaville Headquarters in Orlando

The Orlando Business Journal reports that Buffett plans to relocate his Margaritaville Enterprises LLC headquarters to Orlando: "Parrothead empire to roost in Orlando"

Jimmy Buffett may croon about wasting away in Margaritaville, but the reality is quite different. Buffett’s Margaritaville Enterprises LLC — which earns an estimated $100 million annually through music, restaurants, casinos, beer, tequila and clothing — recently signed a 10-year lease for 62,502 square feet of industrial space at Crownpointe Commerce Park.

Tom McFadden of Southern Commercial Real Estate Advisors, who represented the landlord, says the Buffett-owned company plans to use the space as its corporate headquarters. The company will build 12,000 to 15,000 square feet of office space and use the remaining space to store merchandise for Buffett’s Parrotthead empire.

If you crunch the numbers: 62,500 sq ft that Margaritaville is renting it comes out like this at 6.85 sq/ft/yr. = $428,125 year, $35,677 month rent!!! x 10 years: $4,281,250 deal.