From Business Insider: “Margaritaville Hits The Road with Camp Margaritaville, Collection of RV Resorts“
Margaritaville has found that paradise is where you park it. Following the success of Camp Margaritaville Pigeon Forge, TN and Lake Lanier, GA, the global lifestyle brand is announcing additional Camp Margaritaville RV Resort openings, bringing the brand’s iconic experiences, fun, and escapism to even more travelers. These highly-anticipated, upscale destinations will tap into the $38B RV industry, which is expected to nearly double in value to $64B by 2024, as happy campers nationwide continuously look for new ways to adventure.
Earlier this summer, Margaritaville opened Camp Margaritaville RV Resort and Lodge in Pigeon Forge to accompany the brand’s first RV resort in Lake Lanier. With the destination’s Lodge opening later this year, the location has already attracted countless families, friends, and cross-country travelers who have sought the laid-back island-inspired vibe of Margaritaville and the warm hospitality of the southern Appalachian Mountains. Margaritaville has additional Camp Margaritaville RV Resorts on the horizon, notably Camp Margaritaville RV Resort and Cabana Cabins Auburndale, Central Florida in early 2022, a rebrand of the popular and family-owned Cabana Club.
“Camp Margaritaville is a natural extension of our continued lodging growth because, just like Margaritaville, camping is about the journey and the destination,” said Jim Wiseman, President of Development at Margaritaville. “We’re very excited about Camp Margaritaville and look forward to announcing several new locations in the near future.”