Buffett plans Margaritaville-themed hotels in Bradenton

From the Bradenton Herald: “Jimmy Buffett and partners plan two new hotels for luxury development in Bradenton

Singer and businessman Jimmy Buffett and his partners hope to build two new hotels as part of the One Particular Harbour Margaritaville development taking shape on Perico Island.

The changes to the original planned development agreement for the project at 12300 Manatee Ave. W. are so significant,they require that the proposal go back through the city approval process. The Bradenton Planning Commission unanimously approved the changes on July 18 and the city council will consider it on Aug. 8.

According to the application submitted to the city, developers now want to build a five-story, 101-room hotel and a separate three-story, 30-room hotel.

“The five-story will be more of the main hotel associated with the resort, pool and restaurant,” said Darenda Marvin, a planner for the development team led by Minto Communities, Buffet’s Margaritaville Development and most recently Floridays Development Co.

Floridays was selected in April to build the first Margaritaville and LandShark Bar & Grill on Florida’s west coast at the site.

“The other building is Fisherman’s Retreat with 30 rooms,” Marvin said. “The idea with that one is that if you came with more of a group and wanted more space, you could stay there. It’s not the condominium type of units we’ll have in the main hotel and it will offer more space.”

Changes to the original site plan include reducing the amount of retail space that was first proposed, from 17,600 square feet to 1,520 square feet. There were originally going to be two restaurants on site, but that has been reduced to one with seating available for more than 300 people.

Marvin said upon city approval, “Permits are already under review and they will be able to get moving on construction fairly soon.”

A third building, the Ship’s Store, is currently under construction at the 187-boat slip deep-water marina, which is nearing completion, as is a boat storage building.

Latitude Margaritaville Hilton Head Model Grand Opening June 30th

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Margaritaville Resort coming to Fort Myers Beach

From News-Press: “Fort Myers Beach resort teams up with Jimmy Buffett-inspired Margaritaville brand

It’s official: Margaritaville is coming to Fort Myers Beach.

That’s Margaritaville Resort, the Jimmy Buffett-inspired name that TPI Hospitality Chairman Tom Torgerson announced this morning for his planned 254-room resort to be built near the Times Square dining, shopping and entertainment district.

It comes via a partnership with Margaritaville Holdings, the global lifestyle brand that plays off the lyrics and lifestyle of singer, songwriter and best-selling author Buffett, whose songs celebrate tropical escapes and relaxation.

The beach resort is scheduled to begin construction in December, and open in early 2021.

No word yet on whether Buffett is likely to ever stroll over, looking for that lost shaker of salt. But an appearance is possible. On Florida’s east coast, Buffett surprised guests of the Margaritaville Hollywood Beach Resort with a concert in November of 2015.

The resort will serve up several Margaritaville food and beverage concepts, including a LandShark Beach Club with a 5 o’Clock Somewhere Bar & Grill, a beachside LandShark Bar & Grill, a Coconut Telegraph Coffee Shop on the pedestrian bridge over Estero Boulevard and a JWB Bar and Grill on the second level.

The Margaritaville brand is featured at more than 12 lodgings locations and more than 20 additional projects in the pipeline, more than 60 food-and-beverage venues and four gaming properties.

Compass by Margaritaville Hotels & Resorts

From Hotel News Now: “Margaritaville targets new guests with Compass brand

Margaritaville Holdings is blending an upscale lifestyle concept with a select-service business model for what its executives hope will be a concoction that developers and consumers consume with gusto.

The Compass by Margaritaville Hotels & Resorts brand, which was officially launched during the 40th annual NYU International Hospitality Industry Investment Conference, will give the company another unique outlet to market the Jimmy Buffett-inspired line of products, according to executives.

“It’s all about escapism—this is boutique, and it’s also select service,” said Rick Cunningham, VP of hotel development. “Consumers told us (select-service brands) are all starting to look the same. We want to make sure Compass reflects a fun, light, airy feeling … a feeling like you’re at a friend’s house.”

The hotel industry’s shift to experiential and lifestyle products is right in Compass’ wheelhouse, according to Jim Wiseman, president of Margaritaville Development. “That’s why this is going to be successful—we already have a lifestyle,” he said.

The company spent a year conducting research on consumers and developers to determine the direction it wanted to go with the concept.

“(What) we realized was that people love Margaritaville, and they love the DNA,” Cunningham said. “They want more locations.”

The prototypical Compass property will be a distinctive five story, 131-room, 83,000-interior-square-foot building sitting on approximately three acres of land, according to a company news release.

Hallmarks for Compass properties include a welcome center, an open living lounge, a branded indoor/outdoor food-and-beverage outlet and a backyard, the executives said. Each property will include a signature Margaritaville-designed bar and grill concept—most often the “It’s Five O’clock Somewhere” brand, but possibly others, Cunningham said.

The first Compass is being developed by Floridays Development Company on Anna Maria Sound, Florida.

The company is in the process of adding a reservations system and a customer relationship management system—those should be in place by the end of the year, Wiseman said, adding that 65% of Margaritaville’s bookings are through its website. There is no official loyalty program, but Margaritaville rewards it loyal guests with things such as concert tickets, Wiseman said.

Margaritaville Hotels & Resorts currently has 12 lodging locations in its portfolio, with more than 20 additional projects in the pipeline.

Magaritaville Hotel to open in Alabama

From WAFF: “Margaritaville Hotel coming to Town Madison

A new hotel chain will make its Alabama debut in Madison.

On Friday, Breland Companies announced the arrival of Magaritaville Hotel at Town Madison. This will be the first Margaritaville project in Alabama

The 150 room hotel will be adjacent to the recently announced baseball stadium over the center field wall. It will feature food and beverage concepts,a 3,000 square feet meeting space, a retail store and a water park that includes a lazy river and volleyball court.

“We are proud to bring the Margaritaville lifestyle of fun and relaxation to Town Madison,” president and CEO Judd Bobilin said in a news release. “We see this as a great opportunity to integrate the Margaritaville experience into an exciting mixed-used project and with a state-of-the-art baseball stadium.”

The hotel is set to break ground in late 2018 and is expected to open in 2020. Chance Partners LLC will develop this project.

“This is a huge win for our city,” Madison Mayor Paul Finley said in the release. “Margaritaville is an international brand known for high-quality and fun projects. Not only will this hotel attract guests from across the region, but it will add multiple new dining and entertainment options for Madison residents.”

Margaritaville at Lanier Islands party yachts

Update: Book your cruise online at Lanierislands.com

From Curbed.com: “Lake Lanier’s massive Margaritaville welcomes two new party yachts

Before this week, the Jimmy Buffett-inspired makeover of the 1,500-acre Lanier Islands resort compound was missing just one thing: a small fleet of party yachts.

Luckily, Margaritaville Holdings and Safe Harbor Development, a joint venture plotting a multimillion-dollar redevelopment of the Lake Lanier property, announced Monday that the project will come complete with two “excursion yachts,” which will fittingly hit the water on Cinco de Mayo, according to a press release.

The transformation slated for Buford’s hotel complex and water park will take years to complete, but Margaritaville at Lanier Islands is expected to get the party started this month, boasting a nautically-themed roster of restaurants and rides, according to the Atlanta Journal-Constitution.

Aptly named “The Margaritaville” and “The LandShark” (also the name of a lager brewed by Buffett’s company), these two boats will accommodate up to 70 and 80 people, respectively, and be stocked to keep their passengers well-liquored.

“Designed to reflect Margaritaville’s ‘no worries’ tropical vibe and let guests kick their feet up, enjoying a day in paradise, the boats will host wine and margarita cruises each Saturday and Sunday this summer,” per the release.

The cover charge will cost up to $80, and a ticket for The Margaritaville will come with two drink vouchers.

Each yacht will offer indoor seating in its “luxury enclosed cabin,” as well as a rooftop deck to “set the Margaritaville mood” (i.e. a nice rum drunk).

Margaritaville resort to be built in Manhattan

A Margaritaville resort based on the beachy lodging concept from the Jimmy Buffett song of the same name is slated to open near New York City’s Times Square in late 2020.

From Margaritaville.com:
Margaritaville Holdings, the global lifestyle brand synonymous with fun and escapism, today announced it’s building a new Margaritaville Resort in New York City. Located in Times Square at 560 Seventh Avenue, blocks away from the bright lights of the entertainment district and New York’s most popular attractions, the 234-room, 29-story property is expected to open in late 2020. Once complete, the $300 million project will boast several Margaritaville food and beverage concepts, a rooftop LandShark Bar & Grill and pool, retail space and more.

“From the beaches of Florida to the Great Smoky Mountains to the corner of Seventh Avenue and 40th Street, Margaritaville brings fun, relaxation and a much-needed escape from the every day to any set of coordinates,” said John Cohlan, chief executive officer of Margaritaville. “The Margaritaville Resort Hotel and the lifestyle experience it offers will be the perfect complement to the exciting, fast-paced energy of Times Square and we can’t wait to bring this destination to the travelers and residents of New York City.”

In partnership with International Meal Company (IMC), food and beverage venues include a Margaritaville Restaurant, LandShark Bar & Grill, 5 o’Clock Somewhere Bar, Floridays Airstream Café, and an all-new concept, Chill Bar. Retail space is planned for the lobby, allowing guests a way to extend their visit to paradise and bring the island life home.