It’s official: Margaritaville is coming to Fort Myers Beach.
That’s Margaritaville Resort, the Jimmy Buffett-inspired name that TPI Hospitality Chairman Tom Torgerson announced this morning for his planned 254-room resort to be built near the Times Square dining, shopping and entertainment district.
It comes via a partnership with Margaritaville Holdings, the global lifestyle brand that plays off the lyrics and lifestyle of singer, songwriter and best-selling author Buffett, whose songs celebrate tropical escapes and relaxation.
The beach resort is scheduled to begin construction in December, and open in early 2021.
No word yet on whether Buffett is likely to ever stroll over, looking for that lost shaker of salt. But an appearance is possible. On Florida’s east coast, Buffett surprised guests of the Margaritaville Hollywood Beach Resort with a concert in November of 2015.
The resort will serve up several Margaritaville food and beverage concepts, including a LandShark Beach Club with a 5 o’Clock Somewhere Bar & Grill, a beachside LandShark Bar & Grill, a Coconut Telegraph Coffee Shop on the pedestrian bridge over Estero Boulevard and a JWB Bar and Grill on the second level.
The Margaritaville brand is featured at more than 12 lodgings locations and more than 20 additional projects in the pipeline, more than 60 food-and-beverage venues and four gaming properties.