New Margaritaville and LandShark Cigarware

The Lotus Group and Vertigo by Lotus, in partnership with Lifestyle Brands, LLC, will make a splash at the International Premium Cigar & Pipe Retailers Association convention this July with a new line of co-branded Margaritaville and LandShark cigarware. As the exclusive global licensee for Margaritaville and LandShark cigarware, the company will debut pocket, table, waterproof and extendable lighters, cigar cutters and ashtrays that include lyrics from Jimmy Buffett.

“Our team is honored and excited to partner with Lifestyle Brands, LLC to create products for a laid-back lifestyle,” said Rosemary Sharp, president of Lotus Group. “We’ve taken some popular phrases our customers associate with Margaritaville, such as ‘Fins Up!’, ‘It’s 5 o’Clock Somewhere’, ‘No Working During Drinking Hours’ and ‘Work like a Captain, Play like a Pirate’, and incorporated them into our cigarware, creating a unique and fun-filled product experience.”

Margaritaville and LandShark cigarware is shipping now and available at many tobacconist shops across the United States.

Download the Margaritaville Catalog 2018

Jimmy Buffett talks about the Margaritaville Brand and Footwear

From Footwear News: “How to Build a Multibillion-Dollar Brand, According to Jimmy Buffett

You won’t find Margaritaville on any map, but it is taking over the globe.

A little over 40 years ago, singer-songwriter Jimmy Buffett released his hit album “Changes in Attitudes, Changes in Latitudes,” featuring a catchy tune about wasting away in a tropical locale. In the ensuing decades, the pop song has been transformed into a roughly $2.5 billion licensing and hospitality operation.

Margaritaville Holdings encompasses everything from restaurants and hotels to apparel and shoes. Here in New York, it debuted a Broadway musical in January — “Escape to Margaritaville” — and a Times Square hotel is in the works for 2020.

Buffett is deeply invested in all these endeavors. When FN visited him in the green room at the show in April, Buffett was peering out the window watching the lines outside. And he made a point of mentioning that the cast wears his Margaritaville footwear onstage.

For fall ’18, the company is further boosting its shoe selection with a new label called Island Reserve. It will be a higher-end complement to the Margaritaville collection, which is stocked at major chains such as Famous Footwear and DSW, and sells for under $60.

How would you describe the Jimmy Buffett brand?
“It’s authentic because I lived this way for a long time. I went where it was cold to work when I had
to, but I would prefer to stay where it’s warm. And when I found Key West, I had a job singing in bars and working on fishing boats. And at that time, I thought it was pretty cool to do that.”

Have you enjoyed being in the theater business?
“It’s been a wonderful experience with a joyous cast. When I first started my band, we wanted to take people to a place where they could forget about stuff, and it’s the same thing with ‘Escape to Margaritaville.’ But there are some fun-police in New York that think we don’t belong there, but we’re doing just fine. People love the show. They go there and have a great time, and so to hell with The New York Times.”

What do you hope your legacy will be?
“I like to think I’ve made the world a little happier than it was before I got here. I’m not looking for awards and personal gain more than what I’ve already got. There’s an old French saying, ‘noblesse oblige,’ which means if you’re lucky enough to have this, then you help other people get there. I want to teach and I want to help kids who need financial aid getting into school – education is the thing that gets you places.

St. Somewhere Wine Club

Penrose Hill and Margaritaville, the global lifestyle brand synonymous with fun and escapism, have partnered to launch a new wine club, transporting members to a vacation state of wine. St. Somewhere Wine Club by Margaritaville features monthly delivery of premium bottles from around the world inspired by the Margaritaville lifestyle.

Every month, experts in vacations and vines hand select six award-winning bottles to send. Members have the flexibility to personalize each shipment, continually update their preferences or skip a month at any time.

For a limited time, new members can dip their toes in the water with a sample box of three wines for $15, plus tax and $4.95 shipping. Following the introductory offer, members may continue with the club and receive six bottles of wine every month for $89.99 plus tax (free shipping included).

To join the St. Somewhere Wine Club by Margaritaville or for additional information, visit www.StSomewhere.Club

Margaritaville to Launch Women’s Swimwear Line

From WWD.com: “Margaritaville Launches Swim Line

Jimmy Buffett’s Margaritaville brand — which already offers home decor, beachwear and accessories — will extend its reach to a new, and rather obvious, category for resort: women’s swimwear.

Cathy Hernandez, the company’s newly-appointed vice president of swimwear who previously spent 11 years developing Tommy Bahama’s swim business, said she was surprised to find that Margaritaville did not yet offer women’s swimsuits. “It was a major success story waiting to happen,” she told WWD. Hernandez met with Joe Laurita, the chief executive officer of Margaritaville’s apparel business, to strategize the collection, which aims to provide swimwear and sportswear-inspired cover-ups. “The inspiration behind Margaritaville Swim is the yearning for an island adventure, a leisurely escape — Margaritaville as a feeling, not a place,” Hernandez said. “Fun and humor also play a role in what we create.”

The debut styles include cover-ups, bikinis, tankinis and one-piece silhouettes with zigzag stitching, hardware, fringe and geometric, stripe and floral prints in slimming, chlorine-resistant fabrics with built-in sun protection. The brand’s first resort 2017 collection will launch at Miami’s SwimShow in July.

Is Margaritaville the most valuable song ever?

From Forbes: “With Hotels Now Bearing Its Name, Is ‘Margaritaville’ The Most Valuable Song Ever?

Most songs never get heard by many people and don’t make any money, some become hits and bring in the dough and help make stars, and then every once in awhile there comes along a track that has more earning power than some companies. Those songs are special, and they end up becoming much more than just music. Jimmy Buffett’s “Margaritaville” is one such song, and if that doesn’t surprise you, the amount of money it generates every year will.

The single is Buffett’s biggest hit to date, and the only top ten of his career. “Margaritaville” made it to number eight on the Hot 100 back in 1977, and it remains a fan favorite. In the decades since, the track has continued to sell well (for a catalog item), but its power has grown far beyond the chords and the melody. By this point, it might just be the most intensely merchandised song of all time. It isn’t strange that there are Margaritaville-branded mixes, tequila, or even beer and bar snacks, but the name has now been attached to so much more. There are Margaritaville restaurants, footwear, apparel and now, a chain of resorts is popping up.

Last year, the Margaritaville brand generated more than $1 billion in sales across all categories, and only a small fraction of that money comes from sales, streams, or plays of the song. The sheer number of products that now bear the now-famous song title is amazing, and the money keeps pouring in. With revenues like that, it’s entirely possible that “Margaritaville” has made more money than any other track in history.
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Margaritaville to Launch Mobile Game in July 2016

From Variety.com: “Jimmy Buffett’s Margaritaville to Launch Mobile Game (Exclusive)

Jimmy Buffett has turned his 1977 hit tune “Margaritaville” into a multifaceted business empire that encompasses restaurants, hotels and casinos, and merchandise.

Now the crooner-turned-entrepreneur’s company is looking to further extend his chilled-out, tropically resonant brand into new avenues of media and entertainment, starting with a casual mobile game slated to launch this summer.

Margaritaville Enterprises, aiming to delight Buffett buffs, is creating the app with game developer FunPlus. The Margaritaville game, to be released around Comic-Con International in July, will let fans find their lost shakers of salt and explore other Margaritaville-themed experiences in “a virtual paradise.”

Heading up Margaritaville Enterprises’ content initiatives is Laura Lee, president of media and chief digital officer, who joined the company last year after eight years at YouTube. “Margaritaville is so much more than just a product or a destination — it’s a lifestyle — and we want to bring that escapist attitude to the digital realm with Margaritaville’s first-ever casual mobile game,” Lee said.

Casual gaming is one of the fastest-growing segments in digital media, she noted. “Our strategic partnership with FunPlus allows us to connect with loyal fans in a fresh and exciting way while also tapping the interest of new audiences,” Lee said.

Margaritaville has more than 15 million visitors annually at its physical locations and 5 million followers across social media. That will serve as a large core base audience for Margaritaville’s content productions, according to Lee.

The company’s current media properties include streaming-video site Margaritaville.tv and Radio Margaritaville, a 24-hour music service available online and on Sirius XM satellite radio.

Monopoly Margaritaville

Monopoly Margaritaville Deluxe Edition” is now available at Frontgate.

Item details: Do not pass go, do not collect $200, go directly to Margaritaville with our all-new Monopoly board. Roll the dice and move one of six custom game pieces around the board collecting Margaritaville-inspired properties, then construct your monopoly with colorful wooden beach houses and hotels. The solid wood cabinet – with a hand-weathered finish – looks as if it’s been built from driftwood and includes a storage drawer with palm tree pull. Plus, the center rolling area features a beautifully drawn Caribbean map with the iconic Monopoly and Margartaville logos.

margaritaville-monopoly
– Solid wood cabinet with weathered finish
– Storage drawer with separate component compartments
– Diecast palm tree drawer pull
– Solid wood banker’s tray
– Center rolling area features Caribbean map on parchment-inspired background
– All Margaritaville themed properties
– Colorful wood beach houses & hotels
– Six custom diecast Monopoly pieces including: shark fin, salt shaker, pineapple, sailboat, parrot and flip flop
– Custom Seaplane (Chance), St. Somewhere (Community Chest) and Title Deed Cards
– Custom money with parchment backgrounds