BuffettNews.com

Rolling Stone refuses to run ad for Bible
Thursday, January 20, 2005 Posted: 8:03 AM EST (1303 GMT)





GRAND RAPIDS, Michigan (AP) -- -- Rolling Stone magazine declined to run an advertisement for a new translation of the Bible aimed at young people, the nation's largest Bible publisher said Wednesday.

Zondervan, a division of HarperCollins Publishers, bought space in the magazine months ago as part of an ad campaign for Today's New International Version, said Doug Lockhart, Zondervan's executive vice president of marketing.

"Last week, we were surprised and certainly disappointed that Rolling Stone had changed their mind and rejected our ad," he said.

A telephone message seeking comment was left Wednesday at the New York headquarters of Wenner Media LLC, publisher of Rolling Stone.

Lockhart said Zondervan, based in Grand Rapids, paid Wenner Media last July to run the ad in February, when the Bible is due on bookshelves.

On Tuesday, USA Today quoted Kent Brownridge, general manager of Wenner Media, as saying his staff first saw the ad copy last week, and "we are not in the business of publishing advertising for religious messages."

Lockhart said the ad features the face of a contemplative-looking young man and includes this copy:

"In a world of almost endless media noise and political spin, you wonder where you can find real truth. Well, now there's a source that's accurate, clear and reliable. It's the TNIV -- Today's New International Version of the Bible. It's written in today's language, for today's times -- and it makes more sense than ever."

Media outlets that agreed to carry the ad include Modern Bride, The Onion, MTV.com and AOL, Lockhart said. AOL, like CNN.com, is a unit of Time Warner.

I read this this morning and I'm certainly not surprised. Rolling Stone has always had an anti-religous stance. Not to mention an ultra-left wing view of politics.

Must ...resist...urge...

..but they used to run ads so you could become a reverend. Not sure if they still do or not.

rednekkPH wrote:Must ...resist...urge...

Jesus Love You Frank!
Everyone else thinks you're an a-hole!

nycparrothead wrote:

rednekkPH wrote:Must ...resist...urge...

Jesus Love You Frank!

Not anymore - last time I was sore for a week.

Rolling Stone Will Accept Ad for New Bible

By JAMES PRICHARD
Associated Press Writer

GRAND RAPIDS, Mich. (AP) -- Rolling Stone magazine has reversed itself and agreed to accept an advertisement for a new translation of the Bible, the nation's largest Bible publisher said Tuesday.

Rolling Stone sent Zondervan a contract for a half-page ad in the rock magazine's Feb. 24 issue, said Doug Lockhart, Zondervan executive vice president of marketing. He said Rolling Stone gave no explanation for its change of heart.

A spokeswoman for Rolling Stone publisher Wenner Media LLC did not immediately return a call for comment.

Zondervan bought space in the magazine months ago as part of an ad campaign for a new Bible translation aimed at young people, called Today's New International Version. About two weeks ago, the publisher said it was told that Rolling Stone's policy was not to accept advertisements for religious materials.

Lockhart said the contract sent to Zondervan does not require it to make any changes to the ad, which features a contemplative-looking young man and says the new Bible is "written in today's language, for today's times - and it makes more sense than ever."

"We're thrilled," Lockhart said.

Other media outlets that agreed to carry the ad include Modern Bride, The Onion, MTV.com and AOL, Lockhart said.

Cool.....thanks for the update!

too bad Rolling Stone backed down on it's principles

Priciples? Haa Haa.

Bocanut wrote:Priciples? Haa Haa.

As stated in the original cut and paste

On Tuesday, USA Today quoted Kent Brownridge, general manager of Wenner Media, as saying his staff first saw the ad copy last week, and "we are not in the business of publishing advertising for religious messages."

I wonder why this ad isn't running in Playboy????

ph4ever wrote:too bad Rolling Stone backed down on it's principles

Oh well, ya can always hollow it out and use it to hide your stash.

I'm sure that since the first announcement, Rolling Stone has been busy with polls, focus groups and crunching numbers.

How big is the check from Zondervan?
How many more people will buy the magazine without the ad? How many will subscribe?
Will any subscribers cancel if the ad appears in the magazine? How Many?

I'm sure that RS thinks they can run the ad, cash the check and not have any serious loss of revenue.

It'd sure be interesting to see if that decision changes when current advertisers threaten to cancel because of the bible ads.

dean_siu wrote:I wonder why this ad isn't running in Playboy????

Hustler and Vegas.com bought the exclusive rights.

rednekkPH wrote:

ph4ever wrote:too bad Rolling Stone backed down on it's principles

Oh well, ya can always hollow it out and use it to hide your stash.

rolling stone would only stash 1/2 a j dear..........OH THE NEW BIBLE - gotcha

land_shark3 wrote:

dean_siu wrote:I wonder why this ad isn't running in Playboy????

Hustler and Vegas.com bought the exclusive rights.

There's probably more bibles in Vegas than anywhere! Every hotel room seems to have one.....just not sure how much they get used!

dean_siu wrote:

land_shark3 wrote:

dean_siu wrote:I wonder why this ad isn't running in Playboy????

Hustler and Vegas.com bought the exclusive rights.

There's probably more bibles in Vegas than anywhere! Every hotel room seems to have one.....just not sure how much they get used!

Riiiiiiiiiight -- "I swear on this, Wanda; I am a single man."

Kinda split on this one.. If RS does not want the money that's up to them
I wonder if Ruger Or Browning could get a spot????
I do not see many new bibles ..... I guess sold, or maybe more to the point I do not see any large intrest being sparked on account
of the spot in that rag.
nor do I believe that many pholks really drink pepsi cause of the cool
spots.

ph4ever wrote:

rednekkPH wrote:

ph4ever wrote:too bad Rolling Stone backed down on it's principles

Oh well, ya can always hollow it out and use it to hide your stash.

rolling stone would only stash 1/2 a j dear..........OH THE NEW BIBLE - gotcha

All I can think about is that old SNL sketch: "You put your WEEEEEED in it, man!"