Re: August 10: National Underwear Day
Posted: August 10, 2005 6:06 pm
I would rather not know about underwear growing in size.Jahfin wrote:http://www.freshpair.com/underwear_day_history.html
HISTORY
In 2003 the Freshpair team began collecting signatures to petition for an official day of appreciation for what lies beneath. Freshpair Chief Operating Officer, Michael Kleinmann, believes that "underwear should no longer be merely the first thing you put on and the last thing you take off, but the most important thing you wear all day." Following that credo, National Underwear Day was created as a time for everyone to feel comfortable mentioning "unmentionables," and celebrating skivvies.
Each year more people have looked forward to National Underwear Day - it's grown both in popularity and size. The first year we started with a great idea and a bunch of models. The Freshpair team took polls on underwear preference and wished New Yorkers a happy Underwear Day, not knowing what the event would eventually turn into.
Last year our underwear ambassadors marched through heavily-trafficked locales such as Times Square, Penn Station and Rockefeller Center, modeling some of today's hottest brands for unsuspecting -- yet pleasantly surprised -- shoppers, tourists and die-hard New Yorkers who thought they had 'seen it all.' More than just eye candy, our models conducted various surveys on undergarment choices and asked people to sign a petition urging official recognition of this underwear-honoring day.
With momentum from the past two years, Freshpair is gearing up for the 3rd Annual National Underwear Day this August 10. Our models will be in top underwear brands, parading, polling, giving fashion shows, visiting the Naked Cowboy and much more.
