Corona Sales Decline for First Time in 16 Years

Post by **phjim** » March 19, 2008 8:18 pm

From Advertising Age: "Other Brews May Have Corona Singing Blues"

Corona has long been miles away from the ordinary -- and the competition. But for the first time in 16 years, the seemingly unstoppable Mexican import is actually seeing sales decline.

Wall Street analysts and some of Corona's rivals point to a frothing head of new or reinvigorated brands that appeal to traditional Mexican import drinkers -- including Dos Equis, Miller Chill, the forthcoming Bud Light Lime and even Corona's resurgent sibling Modelo Especial -- as creating a more difficult competitive environment than the No. 1 import has previously faced.

A-B last year also launched Landshark Lager, a niche brand that swiped Corona's longtime Jimmy Buffet tour sponsorship and nosed its way into Mr. Buffett's Margaritaville restaurant chain.

msu#1 · Post by **msu#1** » March 19, 2008 8:58 pm

In Michigan you can blame this too.

ejr · Post by **ejr** » March 19, 2008 11:32 pm

Who is this Mr. Buffet they speak of

Tarheel Tail-Gator · Post by **Tarheel Tail-Gator** » March 19, 2008 11:35 pm

How dare they compare Dos Equis to the other "Mexican Beers".....it is in a class by itself (Negro Modelo would also be in that class if it had been on the list)

miparrot4 · Post by **miparrot4** » March 20, 2008 9:11 am

Landshark is really good too! But my fave for all time is still Leinenkuegel's Sunset Wheat. MMMM...........

RinglingRingling · Post by **RinglingRingling** » March 20, 2008 9:25 am

Tarheel Tail-Gator wrote:How dare they compare Dos Equis to the other "Mexican Beers".....it is in a class by itself (Negro Modelo would also be in that class if it had been on the list)

exactly.

freaky4tiki · Post by **freaky4tiki** » March 20, 2008 9:33 am

Tarheel Tail-Gator wrote:How dare they compare Dos Equis to the other "Mexican Beers".....it is in a class by itself (Negro Modelo would also be in that class if it had been on the list)

dos a beer, a mexican beer
mi the guy I buy beer for
ray the guy...

oops sorry wrong thread...

Migration Michelle · Post by **Migration Michelle** » March 20, 2008 9:38 am

It must be all that yummy LandShark I've been drinking!!

RinglingRingling · Post by **RinglingRingling** » March 20, 2008 9:39 am

Migration Michelle wrote:It must be all that yummy LandShark I've been drinking!!

isn't this an oxymoron according to Larry?

SchoolGirlHeart · Post by **SchoolGirlHeart** » March 20, 2008 9:43 am

RinglingRingling wrote:
Tarheel Tail-Gator wrote:How dare they compare Dos Equis to the other "Mexican Beers".....it is in a class by itself (Negro Modelo would also be in that class if it had been on the list)
exactly.

yes

SchoolGirlHeart · Post by **SchoolGirlHeart** » March 20, 2008 10:00 am

I think it comes back, once again, at least in part, to the economy. At $7.99 or so a sixpack, it's not cheap, as beer goes. I don't buy as much Corona as I used to. I'm not one of the people who substituted Landshark, I just buy less premium beer than I used to. Once in a while I'll pick up Corona, Dos Equis or Negro Modelo, but as the exception rather than the rule. And somewhere along the line I also decided to buy American, so I buy more Sam Adams and less Mexican.

RinglingRingling · Post by **RinglingRingling** » March 20, 2008 10:02 am

SchoolGirlHeart wrote:I think it comes back, once again, at least in part, to the economy. At $7.99 or so a sixpack, it's not cheap, as beer goes. I don't buy as much Corona as I used to. I'm not one of the people who substituted Landshark, I just buy less premium beer than I used to. Once in a while I'll pick up Corona, Dos Equis or Negro Modelo, but as the exception rather than the rule. And somewhere along the line I also decided to buy American, so I buy more Sam Adams and less Mexican.

here in OH, prices on even the domestics is in the $7-8.50 range.

diverg · Post by **diverg** » March 20, 2008 10:09 am

RinglingRingling wrote:
SchoolGirlHeart wrote:I think it comes back, once again, at least in part, to the economy. At $7.99 or so a sixpack, it's not cheap, as beer goes. I don't buy as much Corona as I used to. I'm not one of the people who substituted Landshark, I just buy less premium beer than I used to. Once in a while I'll pick up Corona, Dos Equis or Negro Modelo, but as the exception rather than the rule. And somewhere along the line I also decided to buy American, so I buy more Sam Adams and less Mexican.
here in OH, prices on even the domestics is in the $7-8.50 range.

6 pack of bud at Specs is only $5.82 here in Houston

RinglingRingling · Post by **RinglingRingling** » March 20, 2008 10:12 am

diverg wrote:
RinglingRingling wrote:
SchoolGirlHeart wrote:I think it comes back, once again, at least in part, to the economy. At $7.99 or so a sixpack, it's not cheap, as beer goes. I don't buy as much Corona as I used to. I'm not one of the people who substituted Landshark, I just buy less premium beer than I used to. Once in a while I'll pick up Corona, Dos Equis or Negro Modelo, but as the exception rather than the rule. And somewhere along the line I also decided to buy American, so I buy more Sam Adams and less Mexican.
here in OH, prices on even the domestics is in the $7-8.50 range.
6 pack of bud at Specs is only $5.82 here in Houston

Never look at Bud... that might be 6ish. but Leinie's is $8

diverg · Post by **diverg** » March 20, 2008 10:17 am

RinglingRingling wrote:
diverg wrote:
RinglingRingling wrote:
SchoolGirlHeart wrote:I think it comes back, once again, at least in part, to the economy. At $7.99 or so a sixpack, it's not cheap, as beer goes. I don't buy as much Corona as I used to. I'm not one of the people who substituted Landshark, I just buy less premium beer than I used to. Once in a while I'll pick up Corona, Dos Equis or Negro Modelo, but as the exception rather than the rule. And somewhere along the line I also decided to buy American, so I buy more Sam Adams and less Mexican.
here in OH, prices on even the domestics is in the $7-8.50 range.
6 pack of bud at Specs is only $5.82 here in Houston
Never look at Bud... that might be 6ish. but Leinie's is $8

I bought a 6 pk of Shiner last night for $6.82.

buffettbride · Post by **buffettbride** » March 20, 2008 10:20 am

We've switched to gluten-free beer whereas we used to either have a) a keg full of something microbrew or b) Corona.

Tarheel Tail-Gator · Post by **Tarheel Tail-Gator** » March 20, 2008 11:07 am

freaky4tiki wrote:
Tarheel Tail-Gator wrote:How dare they compare Dos Equis to the other "Mexican Beers".....it is in a class by itself (Negro Modelo would also be in that class if it had been on the list)
dos a beer, a mexican beer
mi the guy I buy beer for
ray the guy...

oops sorry wrong thread...

Sounds vaguely familiar....

RinglingRingling · Post by **RinglingRingling** » March 20, 2008 11:39 am

diverg wrote:
RinglingRingling wrote:
diverg wrote:
RinglingRingling wrote:
SchoolGirlHeart wrote:I think it comes back, once again, at least in part, to the economy. At $7.99 or so a sixpack, it's not cheap, as beer goes. I don't buy as much Corona as I used to. I'm not one of the people who substituted Landshark, I just buy less premium beer than I used to. Once in a while I'll pick up Corona, Dos Equis or Negro Modelo, but as the exception rather than the rule. And somewhere along the line I also decided to buy American, so I buy more Sam Adams and less Mexican.
here in OH, prices on even the domestics is in the $7-8.50 range.
6 pack of bud at Specs is only $5.82 here in Houston
Never look at Bud... that might be 6ish. but Leinie's is $8
I bought a 6 pk of Shiner last night for $6.82.

$7.59 the last time I looked.

Dr.Corona · Post by **Dr.Corona** » March 20, 2008 12:53 pm

msu#1 wrote:In Michigan you can blame this too.

In Michigan, the REAL reason is The Good Doctor has been on a diet and has cut back on drinking!

Tiki Bar · Post by **Tiki Bar** » March 20, 2008 2:45 pm

freaky4tiki wrote:
Tarheel Tail-Gator wrote:How dare they compare Dos Equis to the other "Mexican Beers".....it is in a class by itself (Negro Modelo would also be in that class if it had been on the list)
dos a beer, a mexican beer
mi the guy I buy beer for
ray the guy...

oops sorry wrong thread...

((((((Dori)))))))