From Wikipedia .....
http://en.wikipedia.org/wiki/More_cowbell
Synopsis
The sketch is presented as though it is an episode of
VH1's Behind the Music. It begins with what is said to be film from the 1976 recording session that produced the band's biggest hit,
"(Don't Fear) The Reaper". The producer (played by
Christopher Walken) introduces himself as
"the Bruce Dickinson" and tells the band they have
"what appears to be a dynamite sound." The band members are impressed at this compliment because of Bruce Dickinson's supposed high standing in the music industry (note that "the" Bruce Dickinson is not Bruce Dickinson, lead singer of Iron Maiden - see below).
The first take of the recording session begins soon after. The recording seems to be going well, but the band stops playing after a few moments because the cowbell part is rather loud and distracting. However, Dickinson feels quite differently and, to the surprise of most of the band, asks for
"a little more cowbell" and suggests that
the cowbell player, Gene Frenkle,
"really explore the studio space this time."
Frenkle's exuberance in following this advice causes him to bump into his bandmates in the cramped studio, and the band aborts another take. Dickinson enters the studio exasperated at wasting "two good tracks." Frenkle sheepishly agrees to tone down his performance in the spirit of cooperation. Dickinson warns Frenkle not to tone it down too much, as they're
"gonna want the cowbell on this track." However, Frenkle passive-aggressively plays the cowbell very close to Eric Bloom's ear and fails to keep time with the rest of the band. Frenkle suddenly knocks over Bloom's microphone stand, ending the take prematurely. The rest of the band expresses frustration with Frenkle, but Dickinson remains focused only on getting more cowbell onto the track.
Gene Frenkle then makes an impromptu speech to the rest of the band. He declares that Dickinson's stature lends a great deal of weight to his opinion about the cowbell part, and that the last time Frenkle checked, they didn't have "a whole lot of songs that feature the cowbell" and therefore he would be
"doing myself a disservice, and every member of the band" if he "didn't perform the hell out of this." At the climax of the sketch, Dickinson exclaims:
"Guess what?! I've got a fever, and the only prescription... is more cowbell!" The band agrees to let Frenkle play the cowbell part his way. As the band begins another take, the sketch ends with a freeze frame on Frenkle with the superimposed message:
"In Memoriam: Gene Frenkle: 1950-2000."
Comedy vs. reality
The sketch takes liberty with the actual events surrounding the recording of the song "(Don't Fear) The Reaper" by Blue Öyster Cult.
Gene Frenkle is a fictional character invented for the sketch, though fans have occasionally expressed their sympathies to Blue Öyster Cult over his death. However, the fictional Frenkle's appearance is modeled after that of Eric Bloom during the portrayed time.
According to former band bassist Joe Bouchard, the cowbell part was overdubbed by his brother Albert after the rest of the song had been recorded. It is much quieter than portrayed in the sketch. Eric Bloom, however, claims that he was the one who played it.
The sketch shows lead singer Eric Bloom as the vocalist, but lead guitarist Donald "Buck Dharma" Roeser actually wrote and sang lead vocal on
"(Don't Fear) The Reaper", although Bloom contributed background vocals. However, the skit got the visual right--the appearance on which the singer is modeled is that of Buck Dharma during that period in the band's history.
Christopher Walken portrays a character named Bruce Dickinson, who is identified as the producer of
"(Don't Fear) The Reaper". However, the song was actually produced by Sandy Pearlman. Bruce Dickinson was a mid-level manager at Columbia Records whose name appears on a Blue Öyster Cult greatest hits CD as the
"reissue producer." This Bruce Dickinson is not the vocalist for British heavy metal band Iron Maiden, hence the humor in his boastful declaration of being
"THE Bruce Dickinson", as the character was based upon a far less famous figure than Bruce Dickinson of Iron Maiden.