Hey lady, your boobies are ringing......
Posted: April 27, 2012 9:40 am
A couple of natural-born problem solvers from the University of Washington have taken it upon themselves to design a bra that can transport a smartphone.

Goodbye, purse. Hello, odd vibrating sensation in my armpit.
The JoeyBra, designed by two former Foster School of Business students, features an under-arm pocket that holds an iPhone, iPod credit card or any other similar must-carry accessory.
“Inspired by UW’s vibrant Greek system, JoeyBra was created for women who are constantly on the go and struggle to find a place to put their ID, keys, or phones,” the bra’s creators write on their website. “From our own personal experience, we know that women hate taking purses to dances, bars, or dance clubs.”
They add: “Never again will you have to reach down the front of your dress looking for the key that slipped out of place.”
(Hmmm. But will you be looking for your phone, instead?)
The bra will be sold at the University Bookstore starting this summer. It can be pre-ordered online at joeybra.com, but only in small, medium or large.

Goodbye, purse. Hello, odd vibrating sensation in my armpit.
The JoeyBra, designed by two former Foster School of Business students, features an under-arm pocket that holds an iPhone, iPod credit card or any other similar must-carry accessory.
“Inspired by UW’s vibrant Greek system, JoeyBra was created for women who are constantly on the go and struggle to find a place to put their ID, keys, or phones,” the bra’s creators write on their website. “From our own personal experience, we know that women hate taking purses to dances, bars, or dance clubs.”
They add: “Never again will you have to reach down the front of your dress looking for the key that slipped out of place.”
(Hmmm. But will you be looking for your phone, instead?)
The bra will be sold at the University Bookstore starting this summer. It can be pre-ordered online at joeybra.com, but only in small, medium or large.