The digital media group of Margaritaville Enterprises, the hospitality, merchandise and media firm based on the carefree lifestyle invoked by Jimmy Buffett’s music, has made three key hires including Sarah Ramey, formerly in charge of video production and development for Gawker, as head of content.
Margaritaville Media, led by former YouTube exec Laura Lee, also has tapped Sam Keene, who previously worked at NASCAR and Red Bull, as head of digital marketing and platforms; and Talar Sarkissian, formerly with mobile-video app startup SpeakUp, as head of business development and operations. All three report to Lee, president of Margaritaville Media and chief digital officer.
Under the direction of Lee, Margaritaville Media is attempting to expand the reach of the Buffett-inspired brand to younger demographics with video series, editorial and branded content, as well as immersive digital experiences.
“With Sarah’s deep content capabilities across digital, TV and film, Sam’s proven leadership in building digital audiences for lifestyle brands and Talar’s strong operational experience, we are perfectly positioned to take Margaritaville Media to the next level and grow our company’s social presence,” Lee said in announcing the hires. “We look forward to creating fun and escapist content that continues to inspire our younger fans to embrace the Margaritaville lifestyle.”