Travel Agent has the scoop on a landmark partnership between Karisma Hotels & Resorts and Margaritaville Holdings to develop a collection of all-inclusive Margaritaville resorts.
The agreement introduces Margaritaville, an All-Inclusive Experience, by Karisma, which will include new resorts built in beachfront destinations throughout the Caribbean and Mexico.
Mandy Chomat, executive vice president of sales and marketing for Karisma Hotels & Resorts, tells Travel Agent that groundbreaking on the first hotel will take place this year with an official opening expected around late 2018 or early 2019.
Although Chomat would not tell us exactly where the first Margaritaville, an All-Inclusive Experience, by Karisma resort will be, he did tell us the first hotel will be in either Mexico or the Caribbean.
In fact, Chomat tells Travel Agent that such Caribbean destinations that are being considered for future Margaritaville resorts include Punta Cana, Dominican Republic; Jamaica, The Bahamas and Antigua, where Karisma recently announced expansions plans to back in December.
As far as Mexico goes, Chomat tells Travel Agent that there is heavy interest in developing on the country’s West Coast, specifically Los Cabos.
Chomat says that although he expects the new brand to be the most popular amongst Millennials, he did note that Jimmy Buffett, the musician who made the “Margaritaville” song and brand famous worldwide, has fans, aka “Parrot Heads,” that span generations.
“This is going to be great for Millennials because Millennials are all about authentic experiences, but Margaritaville is going to attract Parrot Heads and there are Parrot Heads out there from Millennials to Baby Boomers. You would be surprised by the demographics and the ages that cater to (Buffett’s) songs and products.”