From Marketwatch: “Jimmy Buffett’s Margaritaville Partners with Orange21 to Produce Iconic Eyewear Brand”
World-renowned singer/songwriter/author and pilot Jimmy Buffett has teamed up with Orange21 to produce a signature line of eyewear for his Margaritaville brand. Launching in key retailers this summer, the premium eyewear line joins the Margaritaville products that include all of the essentials for the tropical escape lifestyle.
The collaboration with Orange21 was a natural choice for Margaritaville, “America’s leading lifestyle brand.” Jimmy Buffett has personified the aviator/adventurer for three decades and his evocative lyrics and lifestyle have inspired a cross-generational following. The Margaritaville concept translates vividly into attire, foods, spirits, and party/tailgate essentials, attracting a diverse customer base that enjoys bringing Margaritaville with them wherever they go.