Pablo Escobar wrote:LSL is still $7.49 a 6 pack.
Import prices for a import beer, and yet its brewed in Jacksonville. Yikes. Its a decent beer, but it shouldn't cost so much.
The difference in the cost of the better quality ingredients that go into the finest local microbrew vs that of a Bud or Miller is roughly 20 cents per six-pack.
The difference in cost is tremendous- $1.50 per 12 oz bottle available in 6-packs only, vs 50 cents a bottle when purchased by the relativly common 24 pack on sale with a rebate to boot.
Most of that difference is due to the small scale of production and distribution.
Landshark Lager is manufactured in an existing AB plant, using ingredients that are no more costly than those in their cheapest brews.
The advertising budget is also smaller.
They could sell it at a profit for $14.99 a case easily.
That obviously is not their intent.
There is no need to cut into their existing product sales.
They would like to move into Corona's market share.
They might succede, IF they are priced about the same.
Below that, they will be looked at as a cheap imitation.
MAYBE once they get established as a brand, they will try to stay just below Corona's price point.
Corona is an import, FROM MEXICO!!!!!!!!!!
That means it should sell for LESS than an American brewed product!!!!
Imports from Europe are crafted by high-paid workers, and then shipped across the Atlantic. That is expensive!!
Trucking in Mexican beer made by Mexicans is cheap!
We are a bunch of suckers, that's why we pay "import" prices for south-of-the -border beer!!